ABOUT THE MAGAZINE
Cape Town Etc is passionate about all things Cape Town. In its print form, the magazine is a stunning guide to all that is exciting, new, fun and memorable about this amazing destination. It brings to life the entire Western Cape region, and is created with visitors in mind. Led by a team of Capetonians who love all that their city includes, it delivers the best of The Cape for those who are about to experience the wonders of The Mother City. Food and drink, arts and culture, entertainment, events, shopping, accommodations, adventure, the great outdoors and much more are included in each issue.
We love Cape Town just as much online as we do in print. In fact, our digital properties have the added appeal of reaching Capetonians, as well as travelers. This makes our voice online and in our social media channels unique, and we’re proud to say we are ‘By Capetonians, For Capetonains’. More than 450,000 unique users visit our site each year, where they find out content that is custom created for the site, along with long form and best-of stories from our beautiful magazine, in subjects including What’s On, News, Food & Drink, Arts & Culture, The Best of The Cape and Competitions.
Cape Town Etc magazine is published three times a year – in February, June and October. We print 11,500 copies. It is distributed to rooms, public spaces and foyers in more than 200 hotels throughout South Africa, including game reserves and tourist centres. Cape Town International Airport, Tambo International Airport and Lanseria Airport lounges carry the magazine, as well as Emirates first, business and economy flights from Dubai to Cape Town; and Lufthansa first, business and economy flights from Munich to Cape Town.
ABOUT OUR READERS
Cape Town Etc magazine reaches a discerning, upscale audience of international and South African upscale travelers, who are visiting the Western Cape, with a Living Standards Measure (LSM) rating of 7-10. Online, we’re more regionally and locally focused, sharing all that matters to a largely Capetonian, female-first readership, also with a higher than average LSM.
We send our weekly newsletter highlighting our favourite stories, highlighting upcoming weekend events, to a dedicated group of 3,000 followers.
Facebook: 85,000 + Followers*
Instagram: 44,000+ Followers *
Twitter: 17,000+ Followers*
Our social presence is important to us and it’s growing every day. We focus on three social channels where our readers and followers are highly engaged. Our content varies somewhat by channel, but we also share what we believe is worthwhile and important to our readers. You’ll find our take on breaking news and important city stories in Facebook and Twitter first, including videos and photography, as well as stories about favourite local hang outs, top restaurants and emerging wineries. Our Instagram fans love us for beautiful Cape Town and Western Cape scenery, although you’ll find many arresting images here, to inspire you about all that is The Mother City.
*These numbers change/increase regularly; check online for regular updates or contact us for further information.
Cape Town Etc, is proud to be a flagship publication of Highbury Media, one of the largest independent magazine publishers in South Africa with an established track record in creating world-class content for print and digital media. www.hsm.co.ca.
We offer six print ad sizes/rates, and six different digital site banner sizes, at a variety of budget choices, to make advertising easier and affordable. Most standard web banners are supported including 728×90 size.
We also offer a series of banner and social/content packages. We custom build social campaigns, magazine inserts, competitions, events, and branded videos for our advertisers as part of their programs.
Please contact Jonathan Abramowitz at 0214160141 or by email at [email protected] for information, and to plan/book advertising in Cape Town Etc.