Local designers are taking matters into their own hands when it comes to getting their name – and designs out there. Thanks to the power of social media, these talented ladies are utilizing the virtual sphere as their personal advertising space and curating a strong brand-presence with the touch of a button.
With thousands of followers each, as well as high-profile collabs with fellow self-made influencers, you’re bound to have come across these aesthetics while scouring through your Insta explore page. These are our picks for Cape Town fashion brands that are fast becoming household names.
Thrift shopping can be done from the comfort of your own home thanks to this second-hand clothing brand. Their Insta page is a highlights reel sporting their newest stock, best-sellers and stylish customers rocking their purchases – all this encompassed in a theme that radiates Cape Town’s naturally cool and casual fashion sense. Their physical store, Almost Famous is a joint venture with another retro brand. Visit their online store at vintagelover.co.za.
Where Shop 10, Intaba Building, Vineyard Road, Claremont
MISHAH DESIGNER WEAR
A small corner store in Woodstock has blown up online and has their marketing taken care of by their over 12 000 followers, who also happen to be happy customers. The store houses both evening and casual wear but is most renowned for the unique embroidery and beadwork that feature on their items, turning even a simple cloak or regular parka into something that catches the eye. Custom designs are also their forte and they’ve just released a brand new collection.
Where 136B Cnr Douglas Place and Victoria Street, Woodstock
Launched in 2015, Cherrie Couture has garnered over 17 000 followers through posting striking imagery of their stylish evening gowns and tunics. Their latest range was recently showcased at Mercedes-Benz Cape Town Fashion Week which saw luxury textures such as velvet, feathers, and faux fur as well as a black and gold colour palette take centre stage. The theatrics don’t stop there though, as these designs are styled in editorial shots for social media to fully solidify a theme of unapologetic opulence.
Where 14 Martin Street, Pelican Park/ 51 13th Street Kensington
Designer Jane Banks and her mom Mary use Instagram to market their vintage clothing store, named after the famous street in London’s Notting Hill. Home to an abundance of quaint coffee shops, antique and vintage dealers, the store is reminiscent of the Portobello Market by providing a range of vintage and retro clothing. Their feed is a mish-mash of their latest items, infused with imagery depicting a laid-back 70’s vibe.
Where 313 Main Road, Kenilworth
This explosive brand has been making waves in the local fashion scene and is the brainchild of designer Tahiera Achmat. From urban streetwear to elegant evening gowns, the #twinimage trademark of clean lines and tailored finishes are always recognisable. Not to mention, her custom-made creations are frequently endorsed my popular fashion blogger Aisha Baker as well as other online influencers. This is one brand that keeps on growing from strength to strength.