Cape Town has a lot of talented designers congregated within its beautiful cityscape. Here is a list of talented designers to keep an eye on to help support and help these local talents reach new heights:

Flowers Are Nice: 

Founded by Nabeelah September, Flowers Are Nice is a label that was created to accentuate the “divine feminine”.

The clothing is known for its sleek and slightly futuristic take on streetwear while uplifting its wearer.

“Flowers Are Nice is made for every kind of femme. We know that the world is ever-changing and evolving, which means that fashion is caught between timelessness and being trendy. We don’t really care too much for either or, we only care about what makes you feel good. We can’t even classify our clothing as streetwear or contemporary because it is more than that. Flowers Are Nice, but that means that all of creation is nice, just like you,” the label’s official site reads.


Rosey and Vittori

Local label Rosey and Vittori is known for its mix of glamour and every chic.

Rosey & Vittori started as a young man’s passion turned hobby for well-made apparel. Having never studied fashion design, Steven Rosenbaum used his background in brand building and marketing to start the luxury brand. The label was sold in small local boutiques around Cape Town while Rosey studied. Once he graduated, he took a break from local life and moved to the east coast of America to explore and find inspiration.

All clothing is produced at the label’s Maitland factory.


Research Unit:

This utilitarian label is known for its interesting use of fabrics and practical approach to fashion.

It began in 2011, in a bedroom by husband and wife team Chad and Erin-Lee Petersen. Their mission from the beginning was to learn high-level skills of making accessories to extremely high standards and at a superior quality.

They took the time to research and document each step during their design and development process.


Throwaway Twenty

One of Cape Town’s most popular menswear designers, Throwaway Twenty is known for their unique fabric and motif choices, as well as their structured jackets.

Throwaway Twenty is about making the best mistakes. It’s about being mischievous, gutsy + unapologetic on a road to rediscovery. It’s about taking the underdogs along on the journey + coming home reborn showing the rest how we’ve lived and how we live now. It’s for everyone who needs a comeback story. It’s for the fighters, the dreamers, the lovers, the poets, the charmers, the courageous, the lost, the crazy stupid and the next generation,” the label said. 


Artclub And Friends

Artclub is based in a blue artist’s house in Observatory, and is known for its emphasis on creating high-quality and durable products.

“Artclub and Friends is a unisex label made in Cape Town, South Africa. It was created by Robyn Keyser in November 2016, because she wanted to build a brand that all artists can call home. A brand where artists can express themselves freely and trust that support will always be available to them on their journeys,” the label said.


Designer Jolene Henkeman knew she wanted to make clothing all her life, and drew inspiration from mundane sources such as television shows like Totally Spies and Fishy Fashions.
The labels are known for creating feminine and soft silhouettes with silky fabrics and romantic cuts.
Picture: Pixabay

Article written by

Lucinda is a hard news writer who occasionally dabbles in lifestyle writing, and recent journalism graduate. She is a proud intersectional feminist, and is passionate about actively creating a world which is free of discrimination and inequality.