With summer here, school kids on holiday, and the festive season officially launched, Cape Town has geared itself for the annual tourist high season which will see hundreds of thousands of visitors and locals enjoying all that the Mother City has to offer.
Cape Town was recently voted the world’s best city for tourism by readers of the UK’s Telegraph. Unlike previous years, however, in addition to ensuring that the city is prepared for the influx of foreign visitors, officials are also looking to ensure that locals remember that there is still much for them to enjoy in the city during this summer.
“The impressive increase in tourists from some of our key source markets shows that by implementing successful strategies we can increase the numbers of tourists to our city and the benefits for our residents” Mayco Member for Economic Opportunities and Asset Management, James Vos, said.
“According to ForwardKeys, Cape Town is expecting almost 50 000 travellers to arrive from the UK, just over the December 2019 to March 2020 period, reflecting an increase of 30% from the same period last year. This is based on flight reservation data. The increase from Germany stands at 20% and 11% from the USA,” Vos added.
“I intend to make tourism a game-changer for our city. Cape Town has vast cultural and heritage diversity and this gives us the opportunity to take an authentic and immersive approach to cultural tourism. The core focus is on creating more community-based offerings. The impressive increase in tourists from some of our key source markets is attributed to continuous and innovative marketing and promotional strategies in partnership with the local tourism industry so that the increase in visitors to our city will ultimately benefit our residents.”
Cape Town Tourism CEO Enver Duminy agreed with Vos. “It’s almost a tale of two cities, and one of the challenges for us is how we make sure that international tourism benefits all. This is where we as Cape Town Tourism have stepped in, not only marketing the city but working to develop tourism products beyond Cape Town’s traditional Big Six attractions – Cape Point, Groot Constantia, Kirstenbosch, Robben Island, Table Mountain and the V&A Waterfront – to stimulate tourism across the city,” he said. “One such example is the Khayelitsha Curated Routes which involved us partnering with tourism operators in Khayelitsha. The partnership saw us taking our knowledge of what is expected by international visitors and assisting the operators to craft a tourism product that showcases their community in a manner that is authentic to them. We’ve been able to then promote that product across the world, most recently at the London World Travel Market.”
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