Wesgro’s new remote work campaign aims to entice people from around the country to visit Cape Town and the Western Cape as a remote worker “through engaging collateral and a unique toolkit aimed at business conversion.”
The campaign addresses how easy it is to work from the province. So the question remains: if you can work from anywhere, why not make it Cape Town and the Western Cape?
“The collateral showcases the strong tech eco-system, co-working spaces, connectivity and ease of doing business – reminding South Africans why the destination is the premier remote work destination in Africa,” the statement reads.
They have partnered with Day One, a relocation specialist product that provides remote workers with everything they need to set up in the Western Cape.
“There is an abundance of opportunities in Cape Town and the Western Cape, from the vibrant tech sector and connectivity to the cosmopolitan network of professionals from around the globe, making this the destination for those who want to work, while also living a little”, says Wesgro CEO Wrenelle Stander.
In the same vein, the Western Cape’s Minister of Finance and Economic Opportunities, David Maynier says “Our world-class infrastructure, universities and skill-sets spanning diverse sectors, makes us the perfect destination for remote workers this summer and beyond.”
Divided into three phases, the campaign makes use of digital platforms to drive awareness and conversion. As Wesgro’s Head of Marketing and Communications, Jean Scheltema explains, “We’ve set out to reframe the destination in the minds of South Africans, with an emphasis on why we are an economic hub with an unbeatable lifestyle.”
Even though Wesgro is stepping up efforts to attract skilled workers, the public was quite divided with one Facebook user saying “Cape Town [wants] to become [SA’s] Silicon Valley” while another said “People, Cape Town is overrated”.
Watch the campaign video here: https://youtu.be/4F6AbDTOmjE
Picture: Unsplash / Jaman Asad