The COVID-19 pandemic has not been a great time for the tourism industry as it continues to suffer due to the recent announcement of the new Omicron variant and a series of travel bans. As the industry turns to locals for support this coming festive season, Cape Town Tourism has launched its domestic tourism campaign.
Heading into its second year, the tourism body has partnered with the City of Cape Town to introduce the Pocket-friendly challenge for South Africans looking to explore the beauty of Cape Town.
“Our launch event today is testament to the quick-thinking creativity of our tourism teams, and is testament to our City’s commitment to doing what we can to help the tens of thousands of Capetonians who work in tourism to thrive in this difficult time,” said newly elected mayor Geordin Hill-Lewis.
“We turned this campaign on in a week to send out a clear message to every South African and Capetonian: Don’t let travel bans ruin your travel plans – come to Cape Town! We are waiting to welcome you with open arms, and can’t wait for you to safely experience the best our city has to offer,” Hill-Lewis explained.
Discounted flights, accommodation and various attractions around Cape Town will be launched under the Pocket-Friendly Campaign
, offering local travellers a unique opportunity to explore all on offer in the Mother City, reports EWN
. There’s no question that our tourism industry needs every bit of support after the announcement of the Omicron variant and subsequent travel bans, with this campaign aiming to boost local tourism and help it get back on its feet.
Along with a range of discounts, the campaign will offer a range of packages to attract more South Africans to the city this summer and encourage Capetonians to be tourists in their city.
The Pocket-Friendly Challenge is not only a chance to get your hands on a few lekker
deals, but helps promote and explain the initiative in a series of six video episodes where teams are given R150 per person to explore the neighbourhoods of Langa, Sea Point, Kalk Bay, Athlone, Kirstenbosch and Blouberg. Each neighbourhood is highlighted by a video, a route map that can be downloaded, and a website feature – check it out here