The ‘I Love My Hoek’ campaign is so much more than a celebration of Franschhoek in all of its splendour – it forms part of Franschhoek’s restaurant recovery initiative, which will officially launch on November 15.
‘I Love My Hoek’ aims to raise enough money to help those affected establishments in the region who have felt the biggest impact of the recent restrictions, and more so, the COVID-19 pandemic.
Simply spend R400 or more at one of the participating businesses using the SnapScan app. In return you’ll receive Hoekcoin to the value of R200, which will be saved in your SnapScan Wallet. You can spend your Hoekcoin at any of the other participating businesses before the campaign ends.
Not to be confused with a new cryptocurrency, Hoekcoin is simply a rewards programme to help boost local tourism within the Franschhoek Valley.
The initiative, in partnership with SnapScan, allows visitors to not only support local business, but also experience the magic and beauty of the valley and its charming village, and be inspired to share the message with the rest of the world!
Visitors can only spend these rewards at other participating businesses, which means all the Hoekcoin earned during the campaign is distributed back into the local economy – what a great way to support local!
Hoekcoin retains its rand value for the campaign period, and unspent rewards will expire at the campaign’s end. The only way to mine Hoekcoin is to visit the Franschhoek valley, support local businesses, and share the love.
With a list of over 30 participating businesses visitors will be spoilt for choice. These include La Petite Colombe, Reubens, Protégé, Maison at Chefs Warehouse, Arkeste, Le Bon Vivant, French Connection, Oku & Yama, Boschendal Bistro and Terra del Capo Antipasto Bar, amongst others. For more information visit www.franschhoek.org.za.
Picture: Unsplash / Marcelo Novais