Zeitgeist translates as “Spirit of Time”, and in line with this meaning, the philosophy of this clothing brand is to absorb the essence of interconnectedness that the Zeitgeist Movement portrays and, through that, reflect the dominant global influences of streetwear, catwalk, culture, music, and art of our time.
Based in Cape Town, South Africa, the Zeitgeist brand was launched by design innovator Maxine Ginsberg and her dedicated team to take streetwear for men to the cutting edge and beyond. Maxine is the founder and owner of the company and her family has been involved in the South African Fashion Industry since 1905.
Zeitgeist uses the infrastructure of its sister company that has 25 years of manufacturing experience.
The clothing company manufactures all their garments within a 75km radius of their headquarters in Cape Town, this enables factory workers to stay employed and retain skill sets in an industry that has lost over 85 000 jobs to clothing imports in the last 10 years.
In many instances, the workers are sole breadwinners and come from dire socioeconomic backgrounds where gangsterism, drugs, violent crime, and abuse are the norm.
The brand has through its strong online presence created a dedicated following of fans, including celebrities, models and musicians.
Zeitgeist is primarily aimed at men, but due to high demand the collection has unisex pieces that also cater for women, and a ladieswear range is being launched soon.
See more from Zeitgeist here.