South Africa’s favorite meal-kit and food innovators, UCOOK, today announced what they hope to host Africa’s biggest virtual concert, featuring top local and international musicians on Friday, October 30. Proceeds from the concert will aid partner organisations in carrying out their respective crisis relief and food-aid initiatives, as well as support the development of longer-term, sustainable solutions to improving the overall livelihoods of South Africans.

Music for Meals is a joint effort between UCOOK, award-winning luxury boutique hotel Ellerman House, and SA’s mobile data-only network provider, Rain. The two-hour-long concert will feature 13 top acts, including USA-based musicians. The line up includes Dave Matthews, Tom Morello, Ard Matthews, Karen Zoid, Lira, Majozi, Ndlovu Youth Choir, The Parlotones, Prime Circle, Springbok Nude Girls, Vusi Mahlasela, Watershed, and Zolani Mahola.

UCOOK CEO, David Torr, describes the concert as a celebration of the two things that bring everyone in the world together – music and food – while raising funds for those in need.

“Following the success of the UCOOK Food Fund, launched during the lockdown, it’s important for us to continue supporting our community and those feeling the effects of COVID-19, as well as raising awareness around hunger,” Torr says. Arguably the most impressive aspect of Music for Meals is that UCOOK and Ellerman House will be leveraging their existing network to ensure that all capital raised from the concert will go towards making a real, long-term difference.

Torr says that UCOOK is committed to working with the selected organizations to benefit the people who are most in need of help. “We are utilizing our resources and our relationships with other businesses and individuals to make sure we adequately support our community in this time of crisis.”South Africa’s unlimited data network, rain, has got behind the initiative to join those lending their voices to ‘the biggest concert, from your couch’.

“We’re glad to be partnering on a project that’s meeting an important need at a crucial moment,” says Rain CMO Khaya Dlanga. Tickets are priced at just R80 each from Computicket for the event at 7 pm on October 30. Proceeds collected through ticket purchases and donations will go towards The Click Foundation’s Disaster Relief Fund and the support of several short-term hunger relief initiatives being run by the Be The Difference Foundation and the One Bag Full Charity.

In addition, funds will also support longer-term hunger and educational initiatives such as the UCOOK Food Fund, Casterbridge Music Development Academy, and The Click Foundation’s Online Literacy Programmes.

Pictures: Unsplash

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