Local is lekker, and now more than ever it is important for South Africans to support our own creators. Luckily, this is easier than ever before thanks to EGG.

We Are EGG is a joint venture between Old Mutual, the founder of YDE Paul Simon and Arie Fabian, who built the Fabiani brand. The omni-channel store opened in December 2020 in the 2700 square metre retail space where Edgars once stood at Cavendish Square in Claremont.

The store is a haven for local businesses across various categories. From beauty and fashion to homeware and food, you can find anything you want from the store’s 250 brands in one unique space.

Here are a few of our favourite stands you simply have to shop:

Fashion and beauty:

Swiitch Beauty


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Rabia Ghoor is the mastermind behind Swiitch Beauty, a South African beauty brand born out of the internet. From blush palettes to brow gel, their products are designed to enhance natural beauty. They’re also incredibly affordable and aesthetically pleasing to boot.

Black Betty

Founded in 2012 by Kristin Weixelbaumer, Black Betty is all about creating unique and distinctive pieces for those who are drawn to striking jewellery with an emotional connection. The brand uses natural hand-cut gemstones and precious metals to echo their love of simplicity, mystery, and imperfection.

Shop Brett Robson


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South African fashion brand Brett Robson is for the trend-conscious woman on the go. Brett Robson is the go-to place for fashionistas and offers both trending and timeless fashion pieces.

For Everyone Asking

A love project between South African influencers Nadia Jaftha and Lindy Lin, For Everyone Asking offers trendy pieces to take your style to the next level. Not for a wallflower, these pieces are as bold and bright as their creators’ personalities.

Sama Sama

Sama Sama is all about feeling good and embracing your surroundings. Created by Kimberly Lardner-Burke in early 2018, this brand focuses on inclusively-designed pieces built to allow unrestricted movement.


Wazoogles Superfood


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Wazoogles was created by brothers Gavin and Warren, who are both passionate about living a healthy, active lifestyle. Their products are all about fuelling your body with ethically-sourced and nutrient-dense plant-based superfoods that will leave you feeling amazing.

Mare and Itis

Mare & Itis Shoppe is inspired by everything natural. They offer non-toxic and eco-conscious products made from plant-based ingredients.

First for Earth

First For Earth supplies a range of affordable, creative bamboo fibre eating and beverage solutions for both kids and adults. Their eco-conscious offering provides a fresh and sustainable alternative for those exploring a green lifestyle.


Scheckters Raw


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This gourmet health food café serves up beautiful, innovative and delicious health food that is 100% plant-based.

The Pot Luck Club Go


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The popular Pot Luck Club by famed chef Luke Dale Roberts offers a convenient ‘Go’ stand at EGG, featuring Asian-inspired innovative cuisine you cannot resist.


Cape Town’s unique artisan ice cream maker, Unframed Ice Cream is much loved for its ability to make healthy ice cream options from scratch in small sustainable batches. They offer one-of-a-kind flavours, including their vegan options which are no less delectable than the rest.

ALSO READ: New omni-channel store showcases local vendors at Cavendish Square

New omni-channel store showcases local vendors at Cavendish Square

Picture: Instagram / We Are EGG

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