A new partnership aimed at enhancing premium offerings to the local market while accelerating fine South African wine offerings to the world has been signed by the Cape’s iconic wine estate – Blaauwklippen Vineyard and a leading family-owned private wine business, Van Loveren Family Vineyards.
The partnership between the oldest wine farm in Stellenbosch and a third-generation family business in the Robertson valley is focused on the production and distribution of the respective wine portfolios as per Bizcommunity.
The new partnership is expected to bear fruits through expanding vineyards, increase production capacity, and introduce new products to their premium portfolios.
Blaauwklippen CEO, Ben-Carl Havemann, said this new partnership will allow them to accelerate their brand and marketing plans and optimise their production capabilities. “Innovation has been a cornerstone of the Blaauwklippen legacy for 340 years. We believe that Van Loveren is the ideal partner to help us champion new and better ways to share our story in more ways, with more expertise, at more locations throughout the globe,” he said.
The union marks the first official entry into the Stellenbosch Wine Region for the Van Loveren and Retief family. Managing Director at Van Loveren Phillip Retief, said Stellenbosch is the premier recognised wine region in South Africa and this will be a great addition to their growing portfolio and specifically, their premium offering.
“Blaauwklippen can and should be one of the most widely celebrated and enjoyed wine brands. With our network and proficiency, we are excited about the potential of the brand to become a market leader in its own right.
“Aligned to our growth strategy, this partnership is a unique opportunity to invest in a wine brand, wine tourism, agriculture and an outstanding location,” he said.