In a fast-moving world where fast fashion dominates and halters sustainable endeavours, locally produced slow fashion is a welcomed breath of fresh air.
For those who love to support local and consider eco-friendliness the cherry on top of a ‘cop, N3YH should be on your radar.
Pioneers of the slow fashion movement, the brand has introduced a range that combines fashion and sustainability. It has recently launched activewear and loungewear collections made with ethical love and care, locally in Cape Town.
It’s all about the sustainable slow fashion revolution. N3YH’s products are like wearing a hug and treading on the toes of eco-damage at the same time while securing future longevity.
What is the slow fashion revolution anyway?
The slow fashion revolution can be described as the sister of sustainability. Together these sister ideas contribute to and ensure a fashion industry that is held accountable for unethically produced clothing. The focus is placed on making the entire chain of production as sustainable as possible – from sourcing materials to manufacturing fabrics, to making the garments. All processes used by outlets must ensure that the fashion industry is productively sustainable.
N3YH founder Tanja Merlo explains the philosophy of the brand: “We aim to make sustainability fashionable. Our strong commitment to sustainable and slow fashion is a core pillar for the N3YH brand as we strive to protect our planet by reducing textile waste, water consumption and CO2 emissions with our mill partners, and in general in all that we do.”
The real speciality of N3YH lies within the designer prints. The Activewear and loungewear are each available in a variety of 5 floral, feminine inspired prints so that it feels like spring even as we leave the warmer seasons behind us. Together with each print, a natural pastel colour is paired to add to the stylishness, but also to balance the outfit. It is guaranteed that there is a print or design that each woman will associate with.
About the ranges:
The Activewear range consists of leggings, biker shorts, a crop top bra, tank top and jacket. To keep to their sustainability mantra, N3YH produces hair scrunchies from the leftover pieces of fabric. The material is eco-friendly as it is made of upcycled plastic bottles and other everyday waste. N3YH Activewear is clean-cut, contemporary pieces which are multi-functional but also fashion-forward. The Activewear is perfect for the girl-on-the-go as it can easily double as an outfit suitable for a yoga class and a meeting with colleagues at the same time.
N3YH also has a loungewear range because why not stay stylish from day to night? The loungewear range consists of a matching pant and top set made from the softest bio-based bamboo fabric which ensures a cooling, smooth and breathable feeling on the skin – giving you the ultimate comfort you deserve after a long day.
As with the Activewear, the mantra for the loungewear range is to ensure sustainable production, and the brand has even decided to produce matching baby rompers from the off-cut pieces of material. Now you and your little ones can relax in adorable sets and save the world with your threads.
- Website: www.n3yh.com.
- For more exciting news and updates on N3YH check out its social platforms: Instagram @n3yh.official and Tik Tok @n3yh.official