With the hopes of reigniting the heart and soul of Cape Town’s beloved restaurant industry, CEO of Highbury Media, Kevin Ferguson, announced his donation of a whopping R1-million in advertising spend and content creation to promote the industry.
Chicken, beef and everything in-between, Highbury Media, owners of Cape Town Etc, are determined to get your restaurant back on the menu.
“We want to help give back and contribute to people living and earning again,” said Ferguson.
So far, responses have been fabulous! From feature articles to social media exposure to gorgeous videos, we’ve been having an absolute blast getting creative while you keep cooking.
It’s been a delicious ride so far, and it’s not over yet!
Contact [email protected] to get your restaurant out there, promote your menus and specials, and give Cape Town a taste of what you have to offer.
*Email your menu, menu favourites, some information about your eatery, a few good quality images, and anything extra you feel we could use to really shine a spotlight on YOU.
“We know these restaurants currently don’t have marketing spend and this is our way of giving these amazing people something back.”
Ferguson urged his media colleagues in Cape Town to add to the Highbury initiative in promoting the recovery of the restaurant trade.
“This is a time for us to be strong as a collective and to give back to those who in the past have invested in our media businesses.” He also challenged other business executives to get involved and support the restaurant industry.
“The restaurant space plays a huge part in Cape Town and adds to the vibrancy of this fantastic city’s appeal,’ said Ferguson. ‘To other executives and CEO’s in the media, let’s get behind the restaurant industry and help get people earning and fed again.
“And whatever your story is in making a difference to people’s lives, we will promote it on Cape Town Etc and our relevant other Highbury digital and print platforms.”
Terms and conditions apply.