During the festive season, there are many who go without. Locals have the chance to make a difference by donating previously-loved toys and those who do will receive a delicious chocolate slab in exchange.
The Cadbury GenerosiTree Activation is officially in Cape Town and will run till December 2 at Tyger Valley Mall.
“When Cadbury Dairy Milk discovered that there were millions of orphaned and vulnerable children in South Africa – and that the overwhelming majority of them had never known the joy of owning their own toy, book or game, we wanted to make a difference – we enlisted the help of generous South Africans and launched The Little Generosity Shop in May 2018,” said Cadbury in a statement.
Following the amazing response to the generosity shop, with more than 90 000 compassionate donations pouring in, Cadbury decided to bring the offering back this year.
For every donation you give, you will receive a Cadbury Dairy Milk slab. There’s also an opportunity to make donations or purchase in-store and online at selected Toys R Us stores, with a ‘glass & a half’ reward for their open-heartedness.
How the Cadbury Dairy Milk GenerosiTrees activations work:
Check in at the entrance to the GenerosiTree activation and log your pre-loved toy, book or game for wrapping. One toy, book or game will be exchanged for a Cadbury Dairy Milk slab and up to five slabs for five or more donated items.
You can then add even more Generosity by visiting the messaging station, where you can write a message on a tag and attach it to your donation – each child who receives a toy will also get one of these personal and heart-felt messages.
From there, a visit to the Reindeer Room or Santa’s Workshop offers great photo opportunities that you can download and share to help spread the spirit of Generosity online. Each room offers a unique and immersive experience – the Reindeer Room is decorated with a night sky, lit up with twinkling stars, while you can take pictures with Santa himself in the hustle and bustle of Santa’s Workshop.
Toys R Us Donations:
Consumers who would love to share their spirit of Generosity but who can’t make it to Tyger Valley mall, which will be home to the GenerosiTrees, can also visit selected Toys R Us stores from November 19 or simply go to the Toys R Us website www.toysrus.co.za– to make a donation and receive your Cadbury Dairy Milk slab in return.
Toys R Us will also be offering a discounted range for those who want to donate to the GenerosiTrees initiative. For donations at selected Toys R Us stores, simply drop off your pre-loved toy or something new from the Toys R Us selection in the marked collection bin and claim a Cadbury Dairy Milk slab in return.
If you’d like to make an online donation, visit www.toysrus.co.za and select an item from the Toys R Us catalogue. At checkout, select the option for ‘Cadbury Dairy Milk GenerosiTrees Donation’ and the donated item will be channelled to the Cadbury team to add to the collection. Once the checkout process is complete, you’ll receive a voucher to go claim your Cadbury Dairy Milk slab at a Toys R Us store near you.
“This festive season, Cadbury Dairy Milk GenerosiTrees will see the donations shared with other deserving charitable organisations which support the millions of children who are growing up without the support of a traditional family, across the country,” says Lara Sidersky, Mondelez SA Category Lead for Chocolate. “Giving is on everyone’s minds during the festive season and we want to remind people that Generosity is driven by selflessly wanting to make an impact on someone else’s day, rather than simply giving for giving’s sake.”