Wesgro and the Western Cape government have partnered to create a new podcast series that will take listeners on a journey across the Cape. Called “Dreaming of One Day”, the podcast series will explore the beauty of the Cape while listeners drift off to sleep.
“We are excited to announce the launch of the ‘One Day’ campaign to support the tourism industry in the Western Cape during the coronavirus crisis,” Wesgro said in a statement. “This innovative campaign was developed by Wesgro, the Western Cape’s official Tourism, Trade and Investment Promotion Agency, and uses digital content tools to virtually showcase our beautiful province to those currently in lockdown in South Africa, and around the world, reminding them that one day Cape Town and the Western Cape will again be open for them to explore and experience.”
The first episode was launched on Thursday, June 18 and is titled ‘Dreaming of One Day Horseback Riding in the Cape Winelands’, which takes listeners horse riding in picturesque Stellenbosch.
“This campaign was derived to keep Cape Town and the Western Cape top of mind as a prime destination, to find new avenues for tourism amid an unprecedented crisis, and to support local guides, many of whom are out of work right now. With the recent news snippets about ‘escaped’ Boulder’s penguins taking to Simon’s Town’s streets, and the lazy lions making the most of empty roads in Kruger Park, there is also a desire for people who want to get back to nature, and who want to bring the outdoors, indoors while they’re in lockdown.
“The ‘One Day’ campaign enables us all to dream of the day when we’ll be exploring our most beloved places with our loved ones again,” Tim Harris, Wesgro CEO said.
To download the podcast, visit: