Based in Cape Town South Africa, the Zeitgeist brand was launched by design innovator Maxine Ginsberg and her dedicated team to take streetwear for men to the cutting edge and beyond. Maxine is the founder and owner of the company.
Zeitgeist translates as “Spirit of Time” and the Zeitgeist brand philosophy is to absorb the essence of interconnectedness that the Zeit Geist movement portrays and through that reflect the dominant global influences of streetwear, catwalk, culture, music and art of our time.
According to Ginsberg their clothing is original, edgy and innovative. “We lead the fashion leaders,” she says.
Original design and constant innovation is very important and capsule collections are done and updated all the time using the best in internationally sourced fabrics and trims. Production runs are limited to maintain exclusivity and to allow new stock to be introduced continuously so the collection refreshes several times within a season.
“The Zeitgeist customer is not a fashion follower but rather a first adopter and as such a free thinker that knows exactly what he wants and definitely not part of the pack,” says Ginsberg.
Zeitgeist manufactures all garments within a 75km radius of their headquarters in Cape Town South Africa. This enables factory workers to stay employed and retain skill sets in an industry that has lost over 85 000 jobs to imports in the last 10 years. In many instances the workers are sole breadwinners and come from dire socioeconomic backgrounds where gangsterism, drugs, violent crime and abuse are the norm.
“The Zeitgeist brand and design philosophy is to distil the essence of global events in trends, music, film and culture and portray that in fashion,” says Ginsberg.
“My family has been involved in the South African Fashion Industry since 1905 and I have been involved in fashion my whole life. I launched the Zeitgeist brand to answer a specific demand for men’s fashion that is unique and not mainstream and allows the wearer to retain a sense of individuality and self. We started as a single store and are now in stores and malls across South Africa and are fast building a loyal following of return customers, many of which are overseas visitors that discover the brand here and as result our online sales get couriered to every corner of the globe,” Ginsberg adds.
Contact: 082 567 9454
Address: 259 Long St, Cape Town City Centre, Cape Town, 8001
Website: www.zeitgeistmw.com
