This December we celebrate coffee, the magic juice that wakes us from our daily slumber… from the innovative crew from Tribe Coffee comes a story that will make your heart melt warm pools of coffee love. 

As if the incredibly beautiful packaging and gift potential isn’t enough to draw your eye in, perhaps knowing that they found a village in northern Malawi that had no chance of selling their coffee crop, and bought all of it, and did it again, and again…until the crop was big enough to include in the roasts you love… might make your heart melt.

Growing on the wonderful idea of Arise Coffee which is centred on the idea of us all helping one another, back in 2018 the Tribe team found the Misuku village in the far north of Malawi and with the help of MacMillian Kumwenda (a local farmer) they bought the entire cherry harvest (three bags).

This year the village produced over 200 bags of coffee and Tribe has secured all of it for you.

Tribe Coffee was founded on the idea that everyone deserves the luxury of “high end” quality coffee at a price they can afford. That ethos has grown as original founder, Jake Easton, also believes that, “…without wonderful people around you, you cannot create wonderful things.”

With the amazing team of Siddeeqa Jacobs, Romeo Chimunya, Ken Machenge, Matthew Faber, Linda Gwe and many others, Tribe is a reflection of the best of South Africa.  They are a group who holds laughter and hard work to be why they make such great coffee.

As Chris Gaag the MD of Tribe says, “Tribe represents what coffee as a whole is all about: inclusiveness. We’re not about cool but rather about all of us being together in this thing called life.  We supply high-end lodges as well as tiny cafe’s, just starting out.  It’s all about giving everyone a fair shot.

“The whole point of the coffee world is to invite you in, not to exclude you because you don’t have the right tattoos, clothing or coffee knowledge.  Coffee isn’t elitist, it’s about sharing. Tribe Coffee is the embodiment of inclusiveness, from the farms, to the roaster and baristas…that’s what Tribe is…a part of your life.  Our dream is that when you drink our coffee you drink happiness.”

Tribe Coffee is making sure you’re left smiling all summer long. Win a hamper with enough coffee to keep your personality and creativity going for quite some time…

Prize Details: One lucky reader will win a Tribe coffee hamper with the full set of Tribe tubes, ideal as festive gifting options and ‘stocking fillers’. The hamper also comes with:

– 2 x 2kg BIG packets of Tribe speciality blend

– 2 x VIP collab coffee mugs/ with @fokofpolisiekar

How to enter: Fill out the form below.

Competition Ts & Cs:
The winner will be announced on December 17
– Winner will be contacted via details entered on the form

– Winners are required to claim their prize within one week or another winner will be drawn
– Prizes are not refundable and cannot be exchanged for money

– Winner must collect the prize from the Highury Media office

*The entry form is space sensitive, please make sure there is no space after your email address*

*Once you have correctly filled in your details and submitted, the entry form will disappear. This means your entry has been received.*

Picture/s: supplied

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