Cape Town, the creative capital of South Africa, is innovative and expressive beyond the big-name brands, companies and people that dominate the design, music, literature and art spheres within it.
The pulse of the creative youth in Cape Town runs fast and strong but remains largely unseen and unheard, writes Oliver Keohane.
With this in mind, any collective or organisation that gives a platform to the creative talent that lives in the city, deserves greater awareness.
One such space for artists to collaborate and create, is A.R.T – “Art Reaches Thought”, founded by Bella Devine and Ouma Ridard.
A.R.T, on Friday evening are hosting an exhibition called SYNERGY, with live music and drinks, to encourage an exploration of the creative capabilities of Cape Town’s youth.
Let’s understand exactly who A.R.T are and what they do.
“A.R.T aims to implement and convey the ideologies of collaboration, community and upliftment. We founded this particular collective as a reaction to Cape Town’s tendency to be quite cliquey and hesitant to sharing resources, as well as a belief that there is space for growth in the creative industry. We believe that we have the ability to usher in a new wave of Creatives, hopefully spearheaded by our generation.”
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On SYNERGY, the event itself, the two had the following to say:
“Our journey has developed so organically and we are privileged to say that we have partnered with a company to aid us, through giving us a studio to utilise in exchange for creating content for them. In conjunction to this, Janette, the proud owner of the Electric, most graciously offered us her space because she believed in our dream and holistic inclination towards change and evolution.
Through her, we are able to bring you SYNERGY which will effectively be a multifaceted exhibition showcasing local, young and talented photographers, artists and writers. We hope to create an experience out of it rather than a two dimensional detached show case which we feel would just not suit the nature of the collective itself.”
SYNERGY will be hosted at The Electric gallery on Canterbury Street, at 6pm on Friday the 12th of March, with drink specials on offer and an in-house DJ.
Pull through to support local up and coming creatives, and get a taste of the talent that is tearing through the underbelly of the Cape’s creative scene.
- Date: Friday 12th March
- Time: 6pm-closing
- Location: The Electric, Canterbury Street, Zonnebloem
- Drink Special: 6-7pm, 2 for 1
- Entrance: R30 per person, R50 for 2