Checkers’ Sixty60 app has been dishing out some gold lately by making sure it stays up-to-date with the latest trends – some were hot and happening like The Tinder Swindler and others hit a nerve for many like loadshedding and now, the dreaded petrol price.
We first saw the Sixty60 online service delivery hop on board to join The Tinder Swindler hype by name dropping a few of the phrases in popular documentary, and integrate it into its app.
Under “Don’t get swindled”, categories like ‘Billionaires club’, ‘My enemies are after me’, ‘Peter hurt?’, and ‘No need to pawn your cars for these’ made an appearance.
Not long after, Checkers’ ‘Eskom-plicated’ category had us laughing in the dark with categories such as ‘Keep The Lights On’ for all your led light and torch needs, ‘Fire it Up’ for braaiwood and BIC lighters, and ‘No Microwave? No Problem’ for poke bowls, ham, rolls and cheese assortments.
But then the petrol price panic started. The latest data was released by the Central Energy Fund (CEF), revealing that petrol and diesel prices could see significant increases in April as a result of Russia’s invasion of Ukraine. More specifically, prices could reach R24/litre for petrol and R23.60 for diesel with a R2 increase for all fuel grades.
While South African motorists were reeling in shock and frustration, Checkers made moves to add some humour to a pretty stressful situation.
Cue ‘Petrol Blues’, the new heading that features categories like ‘We’ve cut the prices, not the quality!’ showcasing Checkers products like oats, peanut butter and dog food, ‘Cheaper than a litre of petrol…’ with 1L products ranging from cooldrinks to milk, and ‘Pap tyre?’ [flat tyre], a golden heading with energy drinks at the forefront.
While Nando’s dishes out some catchy phrases, often leaving Mzansi in stitches, Checkers might be moving up there pretty fast to claim victory. We can’t wait to see what’s next!