Ster-Kinekor Theatres, the largest movie exhibitor on the African continent, announced today that guests visiting the revamped Ster-Kinekor V&A Waterfront cinema complex can enjoy the world’s most immersive film experience in the new IMAX® theatre, now open, with the release of Black Adam.
“We are delighted to partner with IMAX in launching the first cinema in South Africa that offers this unrivalled IMAX with Laser experience. We are sure our loyal cinemagoers and new customers alike will appreciate this in-cinema experience presented on the biggest screen at our iconic V&A Waterfront venue,” says Motheo Matsau, Acting CEO of Ster-Kinekor Theatres.
“Being at the forefront of the latest big-screen technology ensures that our guests always enjoy great movie moments at their greatest. There is an excellent slate of upcoming movie titles being released in IMAX including the much-anticipated Black Panther: Wakanda Forever and Avatar: The Way of Water, whose releases will be further enhanced with this latest laser technology.”
The theatre will feature IMAX® with Laser Technology, a next-generation laser projection system and a multi-channel sound system exclusive to IMAX theatres. IMAX with Laser is immersive by design, developed from the ground up to deliver crystal-clear, lifelike images and precision audio for a moviegoing experience unlike anything else.
“We’re thrilled to partner with Ster-Kinekor to bring the first IMAX with Laser system, our most advanced and immersive theatrical technology, to Africa,” says Giovanni Dolci, Chief Sales Officer at IMAX. “Our increasing number of screens and growing audiences make Africa a dynamic market for IMAX, and this agreement marks a key milestone in our efforts to embrace the opportunity on-hand.”
IMAX with Laser is IMAX’s most advanced theatre experience. It is set apart by a groundbreaking 4K laser projection system that features a new optical engine, custom designed lenses, and a suite of proprietary resolutions, deeper contrast, and the most distinct, exotic colours ever available on-screen.
The new experience also features next-generation IMAX precision sound, delivering greater dynamic range and precision for the ultimate in audio immersion. Audiences will experience a new kind of powerful, immersive sound they can feel.
Here’s what guests at Ster-Kinekor V&A Waterfront will soon experience, courtesy of IMAX with Laser:
- Crystal Clear IMAX Laser Projection: Increased resolution, sharper and brighter images, deeper contrasts, as well as the widest range of colours available to filmmakers to deliver the most lifelike visuals for moviegoers.
- Next Generation IMAX Precision Sound: Patented speakers deliver striking clarity and depth alongside perfectly tuned sound and evenly distributed audio throughout the theatre.
- IMAX Immersion by Design: Custom-designed theatres with stadium seating for clear vantage points at every seat, as well as custom screens for the brightest images.