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Scores of South Africans were left devastated when it became apparent that Lay’s had silently discontinued its beloved salt and vinegar flavoured chips in February 2020. A year later, the famous blue packaging has reappeared on supermarket shelves, again, without an announcement.

Several South Africans reported seeing the flavour in shops and shared pictures of the rare find. Cape Town resident Mékhail Nielsen’s post, on February 14, captioned: “MY FELLOW SOUTH AFRICANS ❤ WE HAVE DONE IT ?? GUESS WHO’S BACK,” went viral.

The crisp manufacturer dropped cryptic hints on social media, which suggested that the flavour would be making its return. On February 15, Lay’s replied to a Twitter user asking when the salt and vinegar would be back in shops saying: “All we’re going to say is that sometimes dreams come true and sometimes not.”

The public was still uncertain and badgered Lay’s social media account, eventually, the company issued another puzzling, tongue-in-cheek, tweet that seemingly confirmed the flavour’s return.

“I know I left things on a salty note, but I want to remind you I’m #notyouraverage snack. So much love,” read the tweet. “Clearly, I was sorely missed. Let’s live in the moment and indulge, shall we?”

This is how South Africans reacted to the news:

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Lay’s discontinues salt and vinegar flavoured crisps

Picture: Facebook/Mékhail Nielsen

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