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A Whole New Flavour for Whisky & Gin Live Celebrations
May 2, 2019 @ 6:00 pm - May 4, 2019 @ 6:00 pmR260
Whisky Live is back but with a whole new flavour. This means all new gin flavours that, for the first time, will be making an appearance at the Whisky & Gin Live Celebrations. There will be a brand-new look, layout and offering that will appeal to the whisky connoisseur, the new emerging whisky drinker, and to the gin lover.
The event embodies a bold concept that’s new, hip and happening. Gin has never been cooler and has become an extremely popular drink, especially as independent gin-makers put their own stamp on the market. Keeping abreast of these changes and being cognisant of the changing profile of today’s whisky drinker has led to the concept of localised Whisky & Gin Live Celebrations.
In addition to a younger focus, the event will have a much more open layout, more accessible and social areas, trendy food trucks, live entertainment from various performers throughout the night, with premium and popular whisky and, for the first time, gin exhibitors making a strong appearance at these events.
The perception that the whisky market is dominated by an older profile is no longer relevant and South Africa’s whisky consumers are a healthy cross section of ages and races. The most noticeable new sippers are young hip women who are wanting to explore their new attraction to whisky.
Internationally, women are featuring as strong whisky purchasers. Forbes recently reported on two ladies, Becky Paskin and Georgie Bell, who just ahead of International Women’s Day, launched their own awareness campaign of female whisky drinkers in the States and the movement is growing to include younger consumers.
The event is taking place Cape Town on May 2, 3 and 4 at the Lookout.
Tickets are available at TicketPro from R260 online or R290 at the door. Alcohol is not for sale to those under the age of 18.