A historical theatre and Cape Town’s much-loved theatre, Baxter Theatre will soon be known as The Pam Golding Theatre at The Baxter. This comes after the theatre received a five-year sponsorship boost through the property group’s Heart of Gold Trust.
CEO of Pam Golding Properties, Andrew Golding, said this forms part of a series of the property group’s initiatives. “In this our 46th year of operation, we felt it appropriate firstly, to honour the legacy of our late founder and life president, Pam Golding, by acknowledging her love of the arts. We are delighted, therefore to have concluded a five-year agreement pledging our support for the Baxter Theatre in Cape Town, which will see the Main 684-seater theatre renamed,” he said.
He said the sponsorship includes partnering and assisting the theatre with most of the initiatives it runs.
The CEO of Baxter, Baxter CEO and artistic director, Lara Foot said this partnership came as a coincidence as the property group is marketing homes for the public and the theatre provides a home for artists and the public at large. “Together we will build an even more beautiful ‘home’, the Pam Golding Theatre at The Baxter, which will house all our artists and their dreams. We will strive towards building a better future through the arts – one with an enriching and deepening value of humanity, of convivial discourse and which values a safe space for the arts to thrive.”
With the global pandemic in the past two years, we’ve seen a number of theatres across the country closing down due to financial problems and the Cape Town theatre industry has also been hit hard by the Covid-19 pandemic. Golding said the impact has given them a pause for reflection during challenging times which had a devastating impact on the country’s economy, many individual businesses and citizens’ livelihoods.
The new name will be launched through a special performance of iconic comedian Marc Lottering, with his latest show, ‘Uncle Marc’, which will run from 11-28 May.
Picture: Pam Golding Property Group