The 44th edition of the Loerie Awards, Africa and the Middle East’s premier creative festival, will be hosted in Cape Town later this year. The Loeries Creative Week will take place from 3 to 8 October.
The Loeries is a non-profit company which works to recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry. Winning a Loerie is the highest accolade for creativity and innovation across Africa and the Middle East.
As reported by IOL, Preetesh Sewraj, the Loeries’ CEO, said: “The Loeries is Africa’s premier creative festival. It aims to promote creative excellence that shows through individuals, communities and societies.”
As a creative hotspot in and of itself, Cape Town will serve as more than just a scenic backdrop to the awards. The Loeries plan to hold a number of development-focused initiatives within the City.
“We moved the event to Cape Town in 2021 as a small event under Covid regulations. It was amazing working with the City and there was a warm reception to creative excellence. This year we are back under full scale and we want to explore ideas that people will be conducive to,” he said.
Sewraj said the Loeries would also “allow everyone to network and showcase their creative excellence in a safe environment that promoted innovation and creativity and to inspire young people to join the brand communications industry through a series of events.”
Cape Town mayor Geordin Hill-Lewis welcomes the creative excellence that the Loerie Awards have to offer and is excited for Cape Town to be the host again.
“Cape Town is proud to be known as one of the creative capitals of the world. Generations of designers, writers, artists, musicians and others have drawn inspiration from our outstanding natural beauty, diverse cultural landscape, and vibrant communities and urban scene. I wish all nominees the best of luck, and all those attending the Creative Week an inspiring stay in our great city,” he said.
Picture: Ziyaad Douglas / 2021 Loerie Awards / Gallo Images