LUMENOCITY, Africa’s first festival of light, is taking place in Cape Town from 9-12 April. LUMENOCITY has officially announced that it will be partnering with MINI South Africa for the upcoming event, Cape {town} Etc reports.
The interactive light festival will use technology, art, and imaginative storytelling to change Cape Town’s public areas. The festival, which unites South African designers, artists and digital producers, highlights the potential of light as a medium and is set to place Cape Town among the world’s top light festivals.
The festival will take place at the Company’s Garden, inspired by well-known global light festivals like Fête des Lumières, the Amsterdam Light Festival, and Vivid Sydney, where light art creates immersive cultural experiences in metropolitan settings.
LUMENOCITY founder, Gareth Hadden, stated, ‘LUMENOCITY is about bringing creativity, technology and public space together in ways that surprise and inspire.‘
Regarding the partnership, Hadden went on to express, ‘MINI is a brand that has always balanced heritage with innovation, making them a natural partner for a festival built around artistic imagination and forward-thinking design. We’re thrilled to have them on board for the inaugural event.‘
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This exciting partnership with MINI unites two creative forces that are dedicated to design, creativity, and forward-thinking ideas. MINI will support the festival’s program of immersive light installations and digital artworks, highlighting the iconic car brand’s longstanding connection to innovative design and creative culture.
Carmen Myles, head of MINI South Africa, expressed her excitement for the collaboration, stating, ‘MINI has always stood for bold design and creative expression. LUMENOCITY is an exciting platform that celebrates innovation through art and technology, and we’re delighted to partner with a festival that reflects the same spirit of creativity and forward-thinking design.‘
Tickets for LUMENOCITY’s upcoming four-day event are available at Quicket.
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Picture: LUMENOCITY / Facebook
