The international coronavirus crisis is having ripple effects on multiple industries. One such instance is schools throughout the country that supply learners with food through the National School Feeding Programme, which are now closed for an extended period of time ahead of the holidays.

Over 9-million children are fed this way and in most cases, this is their only meal for the day.

Brad Stern, a Johannesburg businessman and founder of a marketing agency, decided he wanted to do something to help. He created Cans with Purpose, a site where do-gooders can donate money that will be used to buy food for underprivileged children.

What started as a humble idea has quickly gained traction and a more formal initiative has come on board.  All proceeds from Cans with Purpose will now be given to Afrika Tikkun, an organisation that focuses on youth development. They have community centres in Mfuleni, Cape Town, Orange Farm and Braamfontein, which means that kids across several locations will benefit.

“It’s so important that, even in challenging times, we don’t lose sight of the fact that there are others whose basic needs are not being met every day,” Stern told Good Things Guy. “These children need to get their daily nourishment from somewhere, and it’s up to us to help. We’re so grateful for the incredible response so far and are very excited to see Cans With Purpose grow even more.”

For more information or to donate, visit their website here.

Picture: Facebook/Afrika Tikkun 

Article written by

Anita Froneman