As we move out of Women’s Month, Converse is reminding us that women should not be celebrated in isolation of a capped calendar. Rather, we should step into the shoes of inspirational women everywhere and walk alongside them on their journey, learning and growing along the way, everyday.
Converse has taken it upon themselves to express their deep love and appreciation to a few exceptional women in South Africa – with equally exceptional kicks, of course.
Making these women feel special, Converse gifted them the iconic Converse Chuck 70s and took it a step further by customising them with their favourite inspirational quote or affirmation.
Converse acknowledges that celebrating Women’s Month has since served as a venue to highlight women’s achievements and discuss continuing women’s empowerment and gender equality issues and concerns.
Now every time they look down at their Chuck 70s, they will be able to read their favourite statement and affirm other women around them with every step they take.
Women supporting women is so powerful. As we look towards tackling the downhill of 2021, why not gather a few affirmations and quotes of your own. Stick them on your fridge, at your desk, or next to your bed.
Let’s finish this year strong, ladies!
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