Fruit giant of the world, Dole, vowed to tackle food waste and is now working with Ananas Anam, which is a London startup company embarking on the initiative of vegan leather called Piñatex, as green queen writes.
This partnership sees leftover pineapple leaves from Dole’s farms, situated in the Philippines, go a step beyond recycling and embarking on repurposing. The leaves will be transformed into the animal-free leather material, which will transform its products into eco-friendly, ethical and sustainable ones. The product is currently being used to make all products traditionally leather-based – from shoes to bags.
Now, sneaker royalty Nike has jumped on the bandwagon and are using the Piñatex material to repurpose their sneakers – most recently showcased in their “Happy Pineapple” Pack.
The collection is focused on Piñatex in all silhouettes, showcasing promise for an alternative to leather as Hypebeast reports.
The pack includes the Air Force 1 and Free Run Trail alongside Air Max 95 and Air Max 90, including two renditions of the air Zoom-Type, and the women’s exclusive Air Force 1 colourway.
The pineapple harvesting is also referenced in the collection’s name “Happy Pineapple,” showcased with a smiling pineapple logo on the icon’s tongue.
The colour names “Coconut Milk” “Green Glow” and “Apricot Agate,” are also references to the fruit-sustainability delight.
Keep your eyes on @shelflifestore as the sneakers will be available online as well as instore soon.
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