‘Queen B’ has entered a new thematic era of her fashion imaginings, namely the long-anticipated rodeo era.
For her fifth Ivy Park drop, in collaboration with Adidas, Beyoncé is “paying homage to her Houston roots” perfectly captured in the collection’s title, Rodeo.
“Beyonce focused on bringing Black cowboy culture to center stage,” writes Harper’s Bazaar. The campaign shoot itself encompassed all things ranch-esque, and showcased some other Houstonians, like rapper Monaleo.
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The collection draws its inspiration from Beyoncé’s youth, stemming back to going to the rodeo with her mother Tina Knowles-Lawson and her sister Solange in memories of dressing in full cowgirl kits, eating giant turkey legs, fried Snickers and cotton candy, as Knowles-Lawson expresses.
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The clothes captivate the picturesque ranch narrative. For denim lovers, the collection encompasses the denim chaps with the three stripes, shorts and overall kits that would make anyone tip their hat to you.
How about the dreamiest lavender and cow print set? The fringes. The icon that envisioned them. Beyoncé understood the assignment.
Now, there was initial speculation that the collection wouldn’t be available in South Africa.
It’s the fact that it’s explicitly clear South Africa isn’t getting this drop but I’m still sending emails and calling Adidas ZA just to make sure 🥲#IVYPARKRODEO
— ً (@bilijeanknowles) August 6, 2021
Do not fret. As of Friday, August 20, the pieces are going to be available in our country (Adidas at Canal Walk Capetonians!)
IVY PARK SOUTH AFRICA IS LIVE THIS IS NOT A DRILL!!! pic.twitter.com/cXlt13gtxQ
— Zakiyah (@ZakzR) October 29, 2020
However the excitement of the drop reached its peak, and locals started realising that it would be no small feat to dress like the ‘Queen B’. In typical local fashion, South African Twitter has spoken, and as much as locals may love Beyoncé, we’re not crazy in love with the prices.
Here are some of Mzansi’s best Twitter reacts to Ivy Park Rodeo’s Prices in SA
For context, a crop top will cost a steady R1 199, and a pair of leggings, R1 599. On to Mzansi’s reactions.
I checked Ivy Park prices and damn Beyoncé really wants me to be rich. pic.twitter.com/HL6ysOeF9L
— Bonginkosi M (@_BonginkosiM) August 19, 2021
SA twitter’s reaction to the Ivy Park Rodeo collection prices is the best thing I’ve seen in a while.
— Zutto (@zutto_exe) August 19, 2021
Those ivy park prices pic.twitter.com/sXT1syn7hb
— Gugu (@geesibeko) August 19, 2021
Don’t introduce me to a vibe you can’t maintain … ✌🏿
— Tattooed Mom 🇿🇦 A Vaccinated 👸🏾 (@mologadi) August 19, 2021
Beyoncé didn’t have to remind us that we’re poor with these Ivy Park prices. Girl we know 😩 We live in Ramaphosa’s country
— hlogi (@BrynxMello) August 19, 2021
These Ivy Park Prices 🥴 ma’am you do know we live in South Ah right??
— Mama Siyanka🌸 (@Kabelo_Mpe) August 19, 2021
……but Adidas South Africa,these Ivy Park prices though…… pic.twitter.com/ctxXkYMXl3
— Bellatrix Lestrange (@IammissTracy) August 19, 2021
Shuuuu Ivy Park prices…
I’ll stick to the public park aka Mr Price. pic.twitter.com/NFoTOMRdXa
— Inenekazi 💃🏽💃🏽💃🏽 (@Inenekazi1) August 19, 2021
Picture: Instagram/ @weareivypark