Every piece of jewellery is accompanied with a memory. Sad, happy or heartfelt, it is always going to be so much more than just a piece of precious metal.

For that extra personal touch, all you have to do is add your name. Now it can only belong to you.

Canal Walk is home to the very first Memi Jewellery retail store. Fuelled by an interactive design ethic, the novelty of the live Memi experience is that customers get to co-create their jewellery, resulting in a personalised piece that gives unique expression to the wearer.

Memi’s CEO, Gary Nathan, understands that today’s consumers are very different.

“They want an experience – a conversation piece that connects people. This store has a state of the art laser engraving machine, setup with our own software. We are able to engrave the jewellery in store in the time it takes to have a cup of coffee.”

And to prove it, they will give you a voucher to grab a cup of coffee.

The theme couldn’t possibly be more trendy, “Memi – me, myself and I” is on point with the new generation of shoppers.

It screams individuality, style and uniqueness. The glass cases are filled with striking hand-crafted necklaces, bracelets, ‘name’ collections and charms, tastefully catering to all ages. The full range includes 9kt yellow gold, white gold, rose gold and sterling silver. Customers can also individualise their jewellery with add-ons such as birthstone accents, or engraved special messages.

It really is the perfect gift for almost every occasion, which can also be passed down through generations. Precious memories, precious metals.

Contact: +27-79-759-0070
Address: Canal Walk store:  KU1 UL, Upper Level, Entrance 6
Website: www.memijewellery.com

Article written by

Nidha Narrandes is a food-obsessed travel addict with 21 years of journalism experience. Her motto - Travel. Eat. Repeat. She is happiest on a road to nowhere without a plan. A masterchef at home, she can't do without chilli - because chilli makes the world a tastier place.