Women only please! It’s about time that brands were created to set women apart and cater to their every whim and fancy. Lara Tennent, owner of Lara Fay Activewear, saw a gap in the market to dress women fashionably while they work out, so she fittingly decided to fill it. Who says you can’t have your cake and eat it too? While you work out of course.

You can choose from great designs.

Premium, fashionable and flattering are three words Tennent would use to describe her trendy new brand. It focuses on active wear for women who want to make a difference in their appearance. The Cape Town-based designer has always had a keen eye for fashion, fabrics and fitness. Combining these three integral components saw the birth of her activewear line which she is extremely proud of.

“I feel women deserve to look and feel their best whilst exercising and Lara Fay is bridging the gap between high quality performance clothing and fashion for women. Internationally there are brands like Lululemon, Sweaty Betty, Lorna Jane and many others who have always inspired me but are not available in South Africa,” said Tennent.

She is passionate about women embracing their femininity and at the same time being just as strong and determined as men.

“We can look ‘girly’ and pretty in our beautiful clothing yet be just as able and powerful as men.”

Pretty powerful is a look that suits every woman in our country.

Comfort is key in all Lara Fay Activewear apparel.

One of the many drawcards is that all the products are rigorously tested, fabrics carefully chosen and details added for improved fit. Comfort is at the forefront, no more chaffing, no more sweat stains and no more looking drab.

The feminine design allows the range to be worn for workouts as well as after sweat sessions, so you can comfortably transition without the need to change clothing.

You can shop from the comfort of your home and a helpful size guide on the website will assist you to buy the exact size you are looking for. It really is as easy as that.

Now you have no excuse to not get into shape and you can look really great while doing it!

Contact: +27 83 524 9564
Website: larafayactivewear.co.za

Article written by

Nidha Narrandes

Nidha Narrandes is a food-obsessed travel addict with 19 years of journalism experience. She is happiest on a road to nowhere without a plan. A masterchef at home, she can't do without chilli - because chilli makes the world a tastier place.