The stunning coastal estate located in Hermanus, once owned by the Rupert family and former Steinhoff CEO Markus Jooste, has become the epicentre of affluent speculation.
Currently listed at an impressive R105 million, this lavish property is garnering interest from investors and discerning buyers alike, yet it remains unsold as the right buyer continues to elude the market.
Paul Kruger, licensee for Seeff Hermanus, comments, ‘We expect the property to sell for over R100 million, as it offers an unmatched legacy investment.’
He elaborates that there is currently no other estate available that presents such a unique combination of a prime oceanfront location and expansive land size, particularly in the scenic Voëlklip area.
The estate’s history is as rich as its price tag. Initially a luxurious holiday haven for the Rupert family, the property has been transformed into a sprawling double plot spanning over 7 000 square metres.
‘The property offers uninterrupted, panoramic views of Walker Bay, providing a front-row seat to one of the world’s most spectacular whale-watching experiences,’ Kruger emphasises.
With a remarkable 2 082 square metre Cape vernacular manor house, the estate boasts seven bedrooms and nine bathrooms, complemented by expansive reception areas.
Each room features bespoke and high-end finishes, ensuring that luxury resides in every corner of the home. Additional highlights include an indoor swimming pool, a private wine cellar, a heritage cottage, and ten garages, all set within meticulously maintained gardens.
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Kruger believes that this property represents a non-replicable investment opportunity, saying, ‘Its distinguished history, architectural mastery, vast footprint, and unparalleled location in one of South Africa’s fastest-growing wealth hubs make it a beacon for discerning investors seeking a significant coastal residential holding.’
Situated in one of the wealthiest coastal towns in the country, Hermanus has emerged as a key destination for both tourism and property investment.
According to New World Wealth, more than 1,100 millionaires own property within the Whale Coast area, with Hermanus as its primary hub. This growth has bolstered the local economy, with tourism alone accounting for over 50% of the region’s financial activity.
Notable families that have had countenance over the years include the Graaff, Hersov and Rupert families, alongside renowned Afrikaans writers and intellectuals such as Jan Rabie, Uys Krige and André P. Brink.
Market trends indicate a twofold increase in property values over the past decade, particularly at higher price points.
Kruger points out that transactions above R5 million have more than doubled, with approximately 30 properties sold for over R20 million, making Casa Rupert an especially rare and sought-after estate now interacting with the R100 million price bracket.
The market’s consistency is illustrated by total transactions amounting to R2.9 billion over the last year with an average price of R3.3 million, the latter being 2.5 times higher than a decade ago. Young families are beginning to flock to the area for its opulent lifestyle, while the majority of buyers remain within the 35–65 age group or older.
Remarkably, 76% of all property stock in Hermanus remains freehold, with many of these properties treasured by families for generations, thus reinforcing the investment potential showcased by the heritage property in Voëlklip.
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Also read:
Markus Jooste’s lavish property for sale in Voëlklip for R105 million
Picture: Supplied
