Cape Town, with its stunning landscapes and rich biodiversity, is a city that embodies the spirit of conservation.
It is here that Fitch & Leedes and SANCCOB have joined forces to celebrate the region’s African penguins and campaign to conserve their dwindling population.
Local love for the African penguin
Both Fitch & Leedes and SANCCOB have deep roots in Cape Town, a city renowned for its natural beauty and vibrant culture. This connection to the local community is at the heart of their collaboration, as they work together to protect one of the region’s most iconic species – the African Penguin.
Combining their shared heritage and commitment, Fitch & Leedes and SANCCOB seek to raise awareness and inspire action to safeguard the future of these beloved seabirds.
Jody Francis, brand ambassador for Fitch & Leedes, outlines how the team conjured up their diverse campaign:
‘Fitch & Leedes is a proudly South African and proudly Capetonian brand. Everything about us is proudly South African across the brand, products and company.’
‘Our products are inspired by our country’s flora and fauna, and our determination to help save the African penguin is inspired by SANCCOB’s fierce conservation agenda. Using our natural footprint and unmistakable brand, we know we could drive awareness towards helping to conserve and save the African penguin.’
The African penguin: A symbol of Cape Town
The African penguin holds a special place in the hearts of many Capetonians. Found along the shores of Boulders Beach and other coastal areas, these charismatic birds are a symbol of the city’s rich biodiversity. Their numbers have dwindled dramatically, making conservation efforts more critical than ever.
Melissa Knott, head of operations at SANCCOB, outlines the importance of their collaboration with Fitch & Leedes:
‘Our campaign with Fitch & Leedes beautifully encapsulates the spirit of local heritage and conservation. This collaboration between our proudly Capetonian organisations highlights our shared commitment to preserving the unique wildlife that makes our region special.’
‘Featuring African penguins alongside Fitch & Leedes products in iconic Cape Town settings, we’re promoting conservation and celebrating our local identity. At SANCCOB, we believe this approach will resonate deeply with residents and visitors, fostering a sense of pride and responsibility towards protecting our endangered African penguins.’
The unique connection between beverages and conservation
Fitch & Leedes’ premium mixers, crafted in the heart of Cape Town, are a testament to the city’s vibrant spirit. Through this campaign, the brand celebrates local heritage and uses its range as a platform to support wildlife conservation.
Savouring the brand-new Fitch & Leedes Pineapple Lemonade, consumers can now easily contribute to a cause that is deeply intertwined with the city’s identity.
Fitch & Leedes and SANCCOB recognise that their multifaceted collaboration goes beyond the QR code on the can, the documentary launch and the multiple events. This is more than a conservation initiative. Fitch & Leedes, together with SANCCOB, celebrate the bond between the community of Cape Town, the natural environment and the African penguin.
Sip, save and make a difference with every can! Snap up your six-pack of Fitch & Leedes Pineapple Lemonade, scan the QR code to donate to SANCCOB and celebrate your love for Cape Town’s African penguin population.
Each purchase of the Pineapple Lemonade directly supports SANCCOB’s mission to protect the endangered African penguin.
For more information and to nab your next six-pack, visit Fitch & Leedes’ website here.
Also read:
African penguins are fighting to survive: 4 ways we can help save them
Picture: Supplied
