Bringing its legendary touch of glamour and success to Cape Town’s summer season, Moët & Chandon presents Moët Ice Impérial, the first and only champagne especially created to be enjoyed over ice at stylish daytime gatherings in exclusive destinations.
“Moët Ice Impérial is a stylish symbol of the House’s innovation and pioneering spirit, and an indication of how
we embrace the change and movement that has defined our House’s history,” said Arnaud de Saignes, International Director of Marketing and Communications for Moët & Chandon. “With just the clink of an ice cube Moët Ice Impérial is a groundbreaking way to celebrate summer in style.”
BREAKING THE MOULD WITH A NEW CHAMPAGNE EXPERIENCE
The world’s first-ever champagne specifically created to be enjoyed on ice, Moët Ice Impérial breaks the traditional champagne norms – in style. It perfectly represents the House which has been celebrated for its pioneering approach to sharing the magic of champagne around the globe. Inspired by the House’s unparalleled 270 years of heritage and winemaking savoir-faire, indeed it was only Moët & Chandon who could first innovate this new frontier in champagne!
“We created Moët Ice Impérial to offer a refreshing new champagne experience while remaining true to Moët & Chandon’s centuries of celebrated winemaking style,” commented Benoît Gouez, Chef de Cave of Moët & Chandon. “Intense, fruity and fresh, Moët Ice Impérial is not only the embodiment of summer celebrations, but a new frontier in champagne.”
AN EXCLUSIVE ESCAPE IN A GLASS
Moët Ice Impérial’s crisp freshness and powerful tropical fruit aromas are an instant escape to warm and exotic locales around the world – and this summer it’s Cape Town. Served over ice in large cabernet-style glasses that enhance the crisp, freshness experience, Moët Ice Impérial can be personalized according to taste preferences with garnishes including mint leaves, a slice of cucumber, lime or white grapefruit zest, a thin slice of ginger or red fruits (strawberries, raspberries).
Packaged in luxurious white lacquered bottles with a black tie, gold label and silver design, Moët Ice Impérial exemplifies the House’s elegance and innovation. Made specifically to be enjoyed in the daytime, Moet Ice Imperial is perfect for gatherings amongst friends in exclusive and trendy hotspots in Cape Town. Moët Ice Impérial will be available at Cape Town’s liquor retailers along the Atlantic Seaboard this summer: Norman Goodfellows Three Anchor Bay; Ultra Green Point; Spar Cape Quarter and Tops Cape Quarter. Visit stores from 15 December to avoid disappointment, as Moët Ice Impérial is a limited edition offer for the summer season in Cape Town.
Cape Town’s most stylish hot-spots will also be serving Moët Ice Impérial this season. Be sure to Instagram your most glamorous Moët Ice Impérial summer moment, and include the hashtag #MoëtIceCapeTown to share the glamour of Moet Ice with your friends.
Available from 15 December from Norman Goodfellows Three Anchor Bay; Ultra Green Point; Spar Cape Quarter and Tops Cape Quarter from R649.99
Photos from the Moët Ice Impérial event at The Bay Hotel last Thursday: