Stellenbosch Vineyards has maintained a status as one of the leading wine producers in the Cape Winelands. Now, 12 years after its merger with Vinfruco, it has revealed its brand new corporate identity.
The fresh ‘face’ of Stellenbosch Vineyards includes a new logo, typeface and colour scheme, as well as a silhouette of the Welmoed homestead. This serves to commemorate the company’s abundant legacy within the wine industry. These changes also occur alongside the re-establishment of the Stellenbosch Vineyards Collection of Fine Wines. Wine in this premier selection includes The Flagship, Credo, Infiniti, Stellenbosch Vineyards and Welmoed.
‘Repositioning our corporate identity and establishing the Stellenbosch Vineyards Collection of Fine Wines not only provides the wine drinkers a selection of extraordinary wines but also gives our winemaking team the opportunity to explore a wider range of varietals and extend our offering by creating smaller parcels of wines that are of great quality,’ said Managing Director Eduan Steyn of the new corporate identity.
‘The new Stellenbosch Vineyards represents the combination of old and new, taking reference from our past with a modern look and feel that makes it timeless. As we enter the next chapter, the re-positioning of Stellenbosch Vineyards is a nod to the future, and reaffirms the role the company intends to play in the creation of high quality South African wines.’
When Tasting Hours are Monday to Friday 9 am to 6 pm, Saturdays, Sundays and Public Holidays 10 am to 5 pm
Where Tasting Room, Stellenbosch Vineyards, Welmoed Estate, R310 Baden Powell Drive, Stellenbosch
Cost R30 per person
Contact +27 21 881 3870/+27 21 881 8062, [email protected]/[email protected], www.stellenboschvineyards.co.za
Photography Stellenbosch Vineyards