The “sober curious” trend is on the rise, driven by increasing consumer demand for non-alcoholic products that provide an elevating drinking experience without the risk of losing any inhibitions. This is only just the start of the growing movement. No/low-alcohol consumption is estimated to increase by a third by 2026, spearheaded by the growth of non-alcoholic products which are expected … Continue reading The rise of the sober curious: Non-alcoholic cocktails hit record highs