Like all members of the human race, I love cake. Birthday cake, cupcakes, heck, I’ll even take a good fruit cake if it is soaked in enough brandy. There’s only one problem. Finding cake that tastes just as incredible as it looks.

Too often have I been cheated by a good looking cake, whose perfectly-decorated icing and sparkly sprinkles teased me with the promise of deliciousness – only to break my heart with its dry sponge and overly sweet toppings. Then I discovered The Velvet Cake Co.


When I first saw the colourful delights on offer, I was intrigued, but reserved judgement until the crucial taste test. I opted for a slice of naked rainbow cake (pictured above), because it looked like childhood and dreams. I was instantly transported to cake heaven. The sponge was perfectly moist, the cream cheese icing was just right and gummy sweets on top added texture I never knew I needed. It was decadence at its best.


It’s no wonder the cakes from The Velvet Cake Co are so amazing. The company was created because of the high demand for the product. Customers kept on ordering the cakes from of the Treat patisserie in Durbanville. Soon, a separate baking team was required to keep up with all the orders and in 2012, The Velvet Cake Co was born.

In 2014, they opened a cake shop in Bellville, and to my absolute delight, they opened a second shop in the CBD in October last year. All this time, their standards have not dropped.


The shop offers a variety of cakes, cupcakes, muffins and quiches. You can enjoy a variety of velvet cakes, including red blue and pink; apple cake, sweetie pie cupcakes and different cheesecakes that will blow your mind. A particular favourite of mine is the milk tart cupcakes – one of the greatest hybrid creations I have ever eaten.

For those who are more partial to savoury than sweet, their quiches are great. Biltong and blue cheese, chicken and pineapple, and salmon and cream cheese are some of the delicious quiches to choose from. Whatever you choose, you will not be disappointed.


If you need a small sweet fix, you can pop into one of the cake shops and get a cake slice or cupcake. You can also order cakes for special occasions, or to simply enjoy with your tea at home. Place your orders two days in advance, head to your nearest shop, pick up and enjoy. The Velvet Cake Co is definitely utter perfection.

When Monday to Friday at 9 am to 5 pm and Saturday at 9 am – 1 pm
Where 10 Bella Rosa, Rosenpark, Bellville and 16 Loop Street, CBD
Cost Priced per menu item
Contact +27 21 914 0482,

Photography courtesy The Velvet Cake Co 

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