Goodleaf Wellness has upped the ante once again, with the launch of its Anti-Stress Skincare range: a fully certified, locally formulated collection dedicated to treating stressed-out skin.
Goodleaf is in the business of calm, and as such, has a deep understanding of the impact of stress and anxiety – not only on our minds but also on our bodies. Being the largest organ, the skin is one part of the body that is quick to show the negative effects of stress.
It’s not a new theory, but, according to research, the link between stress and compromised skin is stronger than we may have thought. Harvard Health Publishing recently wrote about how environmental and psychological stress can exert negative effects on overall skin wellness, while the topic is gaining a lot of interest in high-profile consumer publications, including The New York Times and Vogue.
High levels of stress cause the body to release cortisol, often called the “stress hormone,” to help regulate the body’s processes. We are all familiar with skin breakouts when under strain or feeling low, but there’s actually more to it. Stress that lasts for a long time causes the body to make too much cortisol. This upsets the balance of hormones and can cause inflammation, which can break down the skin’s natural barrier and cause dry, itchy, or sensitive skin or more serious conditions like eczema, dermatitis, or psoriasis.
“We’ve been conditioned to understand the impact of stress on many parts of our life except on our skin. Previously, we also haven’t had formulas available that address this challenge. This range is our solution which we feel fills a much-needed gap in the skincare market,” says Marketing Head at Goodleaf, Cathy Wynn. “We studied the connection between cortisol levels and what it does to our skin and designed Goodleaf Anti-Stress Skincare to specifically target this problem.”
With a keen focus on clean beauty, Goodleaf products include stuff that’s good for you and the planet. The unique formulations of the fully certified Goodleaf Anti-Stress Skincare range offer a powerhouse of all-natural, locally sourced hero ingredients designed to combat stress, inside and out. CBD and Devil’s Claw tackle inflammation, while hemp seed and carefully selected African botanicals soothe, hydrate, and revitalise the skin. Building on the concept of “formulas with feeling,” they are subtly scented with Exhale, an anti-stress essential oil blend of clary sage, petitgrain, patchouli, and rose geranium, to improve mood and enhance relaxation.
In addition to the ethical and sustainable sourcing of organic and biodegradable ingredients as required and certified by the international regulatory body COSMOS Organic, the packaging has received a complete overhaul. An 85% reduction in plastic and the incorporation of more sustainable materials allow for the ongoing preservation and protection of our planet.
The result? Calm skin and happy consumers.
“This is skincare for anyone experiencing any level of physical or emotional stress and looking to soothe the skin, calm the mind and revitalise the body,” says Wynn.
The Goodleaf Anti-Stress Skincare range is available online or in select stores: goodleaf.co.za