After eight months of perfecting, tailoring and stitching, Cape Town’s House of One has made a significant leap into the global fashion arena by becoming the first South African brand to collaborate with the renowned online retailer Shein.
This partnership has given birth to a limited-edition capsule collection, named Shein X House of One, designed to empower women who dress with intention and grace.
The Shein X House of One collection showcases 50 meticulously crafted pieces that merge sophistication with comfort, offering a fresh take on modern womenswear.
Reflecting on the collaboration, lead designer Ronaldo Engelbrecht stated, ‘This collection embodies our belief that clothing should feel like a reward elevated but never fussy. As a South African brand, we’re proud to share our distinct creative vision with a global audience. Our goal was to create pieces that bring ease and elegance to everyday life, helping women feel composed, confident, and fully themselves. Collaborating with Shein X gave us the platform to scale that message worldwide,’ as reported by Biz Community.
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This collaboration coincides with Shein’s new feature aimed at enhancing the shopping experience for South African customers.
With an influx of shoppers previously facing unexpected customs duties upon their orders arriving at customs, Shein has introduced a new checkout function that calculates and displays estimated customs fees and taxes upfront.
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Picture: House Of One / Facebook
