There is a new item circulating among adults that represents the pot of gold at the end of the rainbow.
There is currently a frenzied rush to acquire the rare pink trolleys from the Checkers mini grocery collection that has a ridiculously high resale value and Gasant Abarder is getting in on the act, he writes in a new #SliceofGasant column.
With the cost of living draining our resources and crushing our ability to save, one can be forgiven for dreaming up elaborate get-rich-quick schemes. But the answer is about 10 square millimetres small and in bright neon pink.
Hats off to Checkers for its minis range of groceries that are so detailed and come with hidden gems like rubbing the tiny airfryer to reveal a red digital display. It is a marketing masterstroke and even bluechip corporates have to admire the genius behind it.
In our household, we’ve taken to paying for our monthly shop in separate batches to reach the threshold of R2000 per purchase and get the maximum amount of 10 minis. My observation is that it’s not so much the kids who are too excited about these tiny gems but rather the adults.
Trading for different mini grocery items has seen people swap out their extra Sunlight dishwashing liquid for tiny plastic microwaves and so on. But the most prized item has to be the rare pink trolley with its Discovery-branded livery.
We have two at home and I’m tempted to score an extra end-of-year bonus with them. I have seen them sell for up to a whopping R7 000 a piece on Facebook Marketplace. The price point is so fluid that they range from R400 to those big money asks.
I reckon that if you ever wanted to enter the commodity trading market this is the way to go. We didn’t want the cash. Just a swap of our extra pink trolley for the items we needed to complete the collection: the Sunlight liquid, a box of tea and the can of air freshener.
@nashiradietrich Tricky business but sometimes you have to take risks. #checkers ♬ original sound – Nash
But seeing an ad on Facebook got me thinking that we could do with a R7 000 windfall. Why risk your life and your family’s welfare selling drugs and other contraband when you can trade in pink trolleys? It’s a legitimate get-rich-quick scheme without having to look over your shoulder to see if the cops are coming or if a rival drug lord is after your stash.
Now instead of finding the three missing pieces, I’m feeling up the packaging to try to check if there isn’t a chunk of pink gold hidden inside.
Everyone needs multiple income streams and this is probably the safest way to earn a bit of extra cash. It also begs the question: are there really people who want the pink trolley so badly that they’ll cough up R7 000 to acquire one? It boggles the mind.
What Checkers has done is lure the adults to their store with an extra incentive. Price isn’t the determining factor for groceries any longer. The thrill of the hunt and finding that mini grocery item that has been so evasive for your collection is the objective. And the ultimate prize of a pink trolley – even if you have a few already – is like winning the Lotto jackpot.
@nashiradietrich Its the little things in life…..#Checkers ♬ original sound – Nash
If there are any trade marketing prizes to be won, then the retailer should just be handed over all the prizes for an award-winning campaign.
Less competitive folks have all but given up but they’re certainly in the minority. One colleague who is a mom tells me: ‘Nope, I’ve removed myself from those conversations about the minis. It gets wild.’
Another has purchased a special perspex display to showcase her full collection. All over the country, clandestine deals are taking place to swap.
Have yourself a very merry festive season and collect those pink trolleys. Forget buying the weekly Lotto lines and don’t be tempted to start selling tik. Here is a sure deal. The acquisition of pink trolleys for resale is the road to financial freedom we all need.
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Picture: Supplied
