You might pass Caltex on the way to work in the morning and hardly glance in its direction, or it might just be your favourite service station – either way, it’s time for South African motorists to say goodbye.
According to IOL, around 850 Caltex-branded service stations in South Africa and Botswana are set to be rebranded as Astron Energy outlets in what is considered to be one of the “local fuel industry’s largest ever logistical undertakings.”
This name change to Astron Energy comes after Glencore South Africa Oil Investments bought the former Chevron South Africa.
“This is a once-in-a-generation opportunity to reimagine and reinvent ourselves as a leading African energy company with a proud legacy and a very promising future. Astron Energy has a deep commitment to Africa, its people, and the development of the continent. This is an important step in our ambition to become the biggest fuel brand in South Africa.”
“We’re moving from managing a brand to owning it. We will continue to offer customers high-performance fuels, quality products and great service delivered by excellent people, as well as exciting new offerings and experiences as part of the vibrant, new-look Astron Energy,” Astron Energy interim CEO, Braam Smit said as per BusinessTech.
Picture: Twitter / @ahmadshafik