The Shoprite Group has always been at the forefront of innovation. Their Sixty60 delivery service alone has generated around 2870 new jobs since its inception, spawning a slew of copied variations of the successful on-demand delivery service.

It’s no surprise then that the group has seen a 8.1% increase in sales for the 53 weeks to July 4, 2021. According to results published by Shoprite, the group trading profit increased by 24.9%, or R10.3 billion, as a result of strong sales growth and growth margin expansion, reports Business Tech

However, it’s the group’s expansion into the premium retail market that’s truly impressive – a slice of the world that’s so often dominated by companies such as Woolworths. Checkers and Checkers Hyper have been hard at work squeezing themselves into this market, with the latest Checkers FreshX store format ensuring that they remain a key player.

The new store format steps away from the traditional Checkers stores, offering more upmarket furniture and signage for customers, including benches and tables to test samples, reports Moneyweb

Additionally, the group‘s Xtra Savings loyalty plan has done wonders when it comes to improving their customer base. 

“The success of the launch of the Xtra Savings Rewards Programme during the previous financial year in the Checkers chain has gained traction, and the 7.6 million Xtra Savings Rewards Programme customers as of 4 July 2021 contributed to the achievement of the record market share for the brands.”

Read Also: 

The Great Escape: 3 Luxurious eco-pods to book on your next getaway

Picture: Shoprite Holdings


Article written by