Summer has turned Clifton Beach into a hotspot of tourist activity and vendors are now charging steep prices for drinks and snacks, reports Cape {town} Etc.
A 330ml can of Coca-Cola has been sold for as much as R40 at Clifton Beach, according to social media posts and Daily News reporting.
Visitors and residents say the higher prices came as a shock.
One Instagram user @ronnnan.s shared a clip saying that they felt ‘scammed’ after paying R80 for two small cans.
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By comparison, a 330ml can usually costs between about R9 and R30 in shops, depending on brand and outlet.
Vendors on the Atlantic Seaboard appear to be raising prices as demand surges during the holiday season.
Economists call this a simple supply and demand shift. When holidaymakers arrive, informal sellers see an opportunity to charge more. That can leave locals paying far more for everyday products.
Readers who plan a beach day may want to bring drinks from town or check prices before buying.
The price posts have started online debate about fairness and the cost of enjoying Cape Town’s beaches.
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Picture: Ziyaad Douglas / Gallo Images
