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The Crazy Store recently reached a milestone by opening its 500th store in Bayside Mall, located in Blaauwberg, Cape Town, Cape {town} Etc reports.

Kevin Lennett, managing director of the group, has attributed the success of the retailer to a multitude of factors.

This includes customer focus, their ‘Quality Promise’, their staff of 3 000 employees, consistency of in-store execution as all stores are company-owned, convenience and their ‘wide array of products’.

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‘This is driven by our passion for what we do – simply put, we spend a lot of time in our stores with our staff and customers, trying to make sure that we are always focused on the needs of our customers. Every compliment or complaint is seen by myself and several of our directors,’ said Lennett.

‘The truth really does lie in the stores and on the sales floor. A vital part of our offering is our 5-star customer service programme, whereby our well-trained staff will go the extra mile to ensure our customers are satisfied. This goes hand-in-hand with our Quality Promise, whereby we will exchange or refund any of our products – no questions asked,’ Lennett added.

Since its inception in 1997, the brand has developed into ‘one of the largest discount variety retailers’, with the retailer having shops in South Africa, Namibia, Botswana and Swaziland, with over 6 000 product lines, according to Bizcommunity.

‘Our 500th store opening is a huge milestone for the business. We also have to give thanks to our loyal customers for their ongoing support over the past 27 years. As the needs of our customers evolve, so do our product lines, as we continuously grow and improve our offering,’ said Lennett.

‘We set out to fill our shelves based on customer feedback and their shopping habits, while offering competitive prices and not compromising on quality,’ Lennett added.


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Picture: The Crazy Store / X / Screenshot

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