The first LGBTQIA+ inspired LEGO set has been revealed a month ahead of Pride Month. It draws its inspiration from the rainbow monochromes of the pride flag. The pride flag, of course is a representation of love and inclusivity. The LEGO product hopes to inspire those same values, embracing inclusivity from children to adults.
“I wanted to create a model that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love,” said Matthew Ashton, designer of the first LBTQIA+ inspired LEGO set ever. The set is called “Everyone is Awesome” and the message behind it is even more so.
From June 2021, the LEGO company’s rainbow powerful product will be on sale.
Matthew Ashton, the designer of the model and the Vice President of Design at LEGO explained that the product came from a multitude of desires to celebrate diversity in the LEGO fan base and the world.
“Over the last few years theres been a lot of struggle in the world and I think thats really made us reflect as individuals and as society that we could all probably be doing a little bit more to show empathy, love and acceptance for other people,” Ashton said beaming.
There was a want to have “LGBT-inclusive toys” to create “a space for facilities to let LGBT children know they are loved and accepted” as Joe Nellist of the UK’s LGBT foundation told CNN.
Nellist went on to say that “Growing up in a world which often tells you there is something ‘wrong’ with you can lead to a person developing a deep sense of shame — something we know can have a long-lasting impact on both mental and physical health.”
Additionally, it’s also a thank you to the older LEGO fans and members of the LGBTQIA+ community.
Everyone is Awesome
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