The Table Mountain Cableway has revealed a brand new look for its cable cars, as well as a branding partnership with global payment and technology company Mastercard.

Mastercard’s catchphrase “Priceless” features on the outside of the cable cars, with the word acting as a holding shape for illustrations of Cape icons such as the King Protea, the penguins of Boulders Beach, the Mouille Point lighthouse and the V&A Clocktower.

“We are really excited to show off newly branded cable cars and to partner with an internationally recognised brand such as Mastercard,” said Cableway MD Wahida Parker.

“The new branding represents a window to priceless experiences, and that is really what a trip to the top of Table Mountain, a New 7 Wonder of Nature, is, a window on Cape Town, inspiring visitors to experience first hand all they can see from the top.”

Photography Courtesy

Article written by


We love this place! Cape Town Etc features news, reviews, entertainment and lifestyle in the Mother City.