Lights. Camera. Nandos.
Nandos is not only the royalty of delicious Portuguese foods in South Africa, but they also sit on the throne when it comes to marketing campaigns.
Nandos latest meal just dropped (and it’s a peri affordable) which means that a Nandos ad comes as a fabulous side. You also might just recognise a South African legend in front of the camera as an added treat.
Taking on social cues (the storm of scams SA has recently faced, the fallen Rand and SA’s economic crisis) Nando’s latest campaign takes a comedic approach to all of the above. Dubbed ‘Scamandla’ the take sees some high rolling scammers hatching a plan to bamboozle locals.
However, there’s a local hero hot on their tail. The legend of our country, Leo Prinsloo, aka the man who in real life stayed beyond calm while bullets were flying during an attempted hijacking, is featured.
And just as he did in reality with actual criminals, the Nando’s world sees the legend, Leo, on-brand again, foiling the fictional characters’ schemes.
You can watch the ‘nje’ Nando’s ad here.
As for the real hero of the skit, Nando’s latest meal offer is just R49.00. In times where locals’ wallets are tighter than those jeans you’ve been struggling to fit into for years thanks to stress eating, it’s an absolute smash hit.
“Getting an early jump on Spring, Nando’s has launched a brand-new Chicken Prego paired with PERi-chips (or plain if that’s your vibe). The Nando’s Prego features a thinly-sliced and locally sourced (and sauced) chicken fillet, basted in your choice of PERi-flavour, topped with grilled onions and served on a toasted garlic-buttered Nando’s roll,” Nando’s notes.
It sounds so good it should be a scam. But Nando’s is for the people, with a pinch of laughter and social commentary of course.
Picture: Youtube/ Nando’s