Netflix will be clamping down on customers who share their accounts with others from the beginning of next year.
The streaming service announced the plan in its latest quarterly results presentation on Tuesday, stating that account sharing would be monetized from 2023.
“After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile into their own account and for sharers to manage their devices more easily and to create sub-accounts (“extra member”) if they want to pay for family or friends,” said the company.
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Netflix also said that subscribers would be able to transfer their profiles to new accounts in order to make it easier for people who share accounts to get their own.
Earlier this year, the company announced its year-on-year decline in subscriptions – a first for Netflix, as they estimated that some 100 million homes were streaming without paying.
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At the time, the company also revealed that it had added 2.41 million net subscribers during the quarter – a figure double what it had forecast.
In another announcement last week, the streaming service stated that they would be launching an ad-supported subscription plan in Canada, Mexico, Australia, Brazil, France, Germany, Italy, Japan, Korea, UK, US and Spain.
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