Rooibos becomes first African product to receive the international protection from EU

The Rooibos industry is celebrating a major win after the delicious plant became the first African drink to receive the international protection designation from the European Commission.  The famous ‘red bush’ will join the ranks of other iconic drinks, such as Champagne, Irish whiskey, Porto, and Queso Manchego. And this may just be the financial boost the industry needs, as … Continue reading Rooibos becomes first African product to receive the international protection from EU