In an exciting development for the South African tourism sector, the country welcomed over 7.6 million international tourists from January to September 2025, marking an impressive increase of 1 108 222 visitors compared to the same period last year, reports Cape {town} Etc.
This surge in arrivals is a clear signal that South Africa’s tourism industry has not only recovered post-pandemic but is also a significant contributor to the nation’s economic growth, as asserted by Minister of Tourism Patricia de Lille.
‘Tourism is proving itself a catalyst of economic growth and development. The industry is creating jobs, stimulating investment, and revitalising local economies,’ Minister de Lille stated, highlighting the multifaceted benefits that tourism brings to South Africa.
The month of September alone witnessed a remarkable 846 367 visitors, representing a significant 26.9% increase over September 2024.
These figures resonate with a growing global confidence in South Africa as a destination of choice, showcasing the effectiveness of the joint initiatives between the government and the private sector through the Tourism Growth Partnership Plan.
This collaborative approach has prioritised coordinated destination marketing, an effort that continues to yield fruitful results.
De Lille assured, ‘South Africa is ready to welcome the world this festive season with open arms, warm smiles, and world-class experiences.’
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She encouraged all South Africans to embody the spirit of ubuntu and hospitality, ensuring that every visitor feels at home, regardless of their location, be it a bustling city or a quiet village.
Regional tourism highlights
- Africa (Land Markets): Increased by 26.7%, demonstrating sustained regional growth.
- Africa (Air Markets): Grew by 28%, with notable increases from the DRC (+58%), Kenya (+27%), and Nigeria (+42%).
- Europe: Experienced a 29% growth, led by the UK (+35%) and Germany (+31%).
- North America: Rose by 22%, fuelled by a 47% surge from Canada and an 18% increase from the USA.
- Asia and the Middle East: Continued to show strong double-digit growth with Asia at +11% and the Middle East at an impressive +58%.
As the festive season approaches, De Lille calls on citizens to embrace and showcase South Africa’s rich hospitality and cultural diversity. ‘Let’s make this the most joyful and successful festive season yet,’ she concluded.
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Sunsets to salaries: How tourism fuels 106 000 livelihoods in Cape Town
Picture: Unsplash
